19 AI tools for small businesses that actually help you grow

So, you know business AI has the potential to help, but you don’t have the time to research and test a bunch of different tools? Totally normal, what with everything small business owners have to manage.

Let’s not add “find artificial intelligence tools that are actually good” to your ever-growing to-do list.

Here’s our take on the 19 best AI tools for small businesses, including their features, and pricing. They’re divided by use case, so you can skip to the section that matches what you’re working on — whether that’s customer support, sales, marketing, or finance.

The best AI small business tools at a glance

Tool	Category	Best for	Starting price
Quo	Customer support	Reducing missed calls and streamlining calls and texts with customers, with a 24/7 AI voice agent	$23 per user per month, Sona is free to try
Tidio with Lyro AI	Customer support	Web-based customer support	Free, limited AI tokens
Fin by Intercom	Customer support	Resolving support tickets with a scalable pricing model	$0.99 per resolution
Freddy AI	Customer support	AI-powered email support	$55 per user per month, plus $49 for Freddy AI
ChatGPT by OpenAI	Marketing	Writing assistance and ideation	Free, with AI usage limits
Canva	Marketing	Customizable image generation	Free, with AI usage limits
Runway	Marketing	Video generation and transformation	Free for image-to-video usage, $12 per user per month for generative AI video
Capsule	Marketing	Video editing	Free
Lavender AI	Sales	Sales email outreach	Free
Clay	Sales	Sales prospecting and targeting	Free
Breeze by HubSpot	Sales	Existing HubSpot CRM users	$9 per user per month
Attio	Sales	AI-powered sales workflows	Free
Notion AI	Internal operations	Knowledge management	Free to try, $20 per user per month to access without limits
Monday.com	Internal operations	Project and task management	$12 per user per month
Slack	Internal operations	Internal communications	$4.38 per user per month
Zapier	Internal operations	AI-powered workflow automations	Free
Jasper	Internal operations	Automated marketing content operations	$59 per seat per month
Ramp	Finance	Spend management	Free
Numeric	Finance	Accounting management	$30 per user per month

AI small business tools for customer support

As you know, if customers can’t get a quick answer or response, they’ll move on. These AI customer communication tools help you stay on top of calls, texts, and support questions without needing to hire extra staff.

1. Quo, formerly OpenPhone: Best AI tool for phone communication

Quo, formerly OpenPhone, is a modern phone system for small businesses. It offers unlimited calling and texting in the US and Canada and has integrations with 8,000+ third-party apps, like HubSpot and Salesforce.

On Quo’s Business plan, you can capture every customer detail with automatic call recording. Instantly get notes after every call with AI-powered call summaries and transcripts.

Growing quickly and want to keep track of your calls? With AI call recording tools like call tags, you can organize and find important calls, review key moments, and identify your call drivers.

Plus, you can avoid missed calls and missed opportunities using Sona, Quo’s AI voice agent. Sona can: 

• Answer common questions about your business, like your operating hours and office directions
• Take down messages that help your team follow up faster with customers
• Send texts to customers for appointment scheduling or returns management
• Transfer calls to your team for emergencies or escalations

Plug Sona anywhere into your call flow as a backup routing option when your team is busy or unavailable. Each call that Sona takes includes a call summary and transcript for faster follow-up. 

To top it all off, Quo offers AI-powered contact suggestions to save time updating your address book every day. 

💡 Want a closer look at your options? Check out our guide to the best AI phone answering services.

For healthcare teams, Quo also manages your patient communications. With HIPAA-compliant calls and voicemails, you can secure patient information for every visit. 

Quo pricing

Quo has three pricing tiers:

• Starter: $15 per user per month for voicemail transcription, auto-replies, shared numbers, and more
• Business: $23 per user per month unlocks advanced call routing, access to AI features, HIPAA compliance, and more
• Scale: $35 per user per month for AI call tags, dedicated onboarding, priority chat and email support, and inbound phone support

If you want to add Sona to your call routing, it’s available as an add-on:

	Tier 1	Tier 2	Tier 3	Tier 4	Tier 5
Sona tiers	Free	$25 per month	$49 per month	$99 per month	$199 per month
Included credits	1,000 credits/10 calls	4,000 credits/40 calls	10,000 credits/100 calls	25,000 credits/250 calls	60,000 credits/600 calls
Overage rate per credit	$0.01	$0.0075	$0.0065	$0.0055	$0.0045
Overage rate per call	$1.00	$0.75	$0.65	$0.55	$0.45

2. Tidio: Best for web-based customer support

Tidio is a customer service AI platform for small businesses that combines live chat, chatbots, and ticketing. You can handle messages from all your conversation channels, like your website and social media accounts, in one place. 

Tidio’s AI-powered chatbot, Lyro AI, answers customer questions across live chat, email, and social media. It uses your support content to provide accurate answers. This includes FAQs, knowledge bases, and help center articles. It can also perform tasks like refunds, account management, and order tracking. 

Tidio’s Lyro AI pricing

Lyro AI’s pricing depends on the number of conversations you need per month. Tidio offers a free plan that includes a one-time package of 50 Lyro AI chats. After that, you can purchase more conversation tokens as an add-on (starting at $32.50 per month for 50 conversations).

Tidio’s other pricing plans include:

• Tidio+: Starts at $749 per month for up to 5,000 Lyro AI conversations
• Enterprise: Starts at $2,999 per month for up to 10,000 conversations

3. Fin by Intercom: Best AI chatbot with pay-as-you-go pricing

Fin is a customer service AI agent offered by Intercom, a popular CX platform. It combines voice, live chat, email, WhatsApp, and social media support. You can connect multiple knowledge sources and data connectors to Fin. That way, it can learn from your company’s knowledge and even take actions on your team’s behalf. 

What sets Fin apart is its pay-as-you-go pricing. It only charges you for every service resolution, based on customer feedback. With this pricing model, Fin is set up to scale with your ticket volume as you grow. 

Fin pricing

Fin is priced at $0.99 per resolution, with minimum commitments around ticket volume. This pricing applies to tickets, cases, emails, live chat, WhatsApp, SMS, and more. 

For Fin Voice pricing, you have to contact Fin’s Sales team for a custom pricing quote. 

4. Freddy AI by Freshdesk: Best AI chatbot for email customer support

If you’re a small business looking to focus on email customer support, Freshdesk may be an option. With Freddy AI, its AI agent for email ticketing, it can help your team resolve tickets faster. It also provides live translation support for 60+ languages, which means your team can serve a global customer base with ease. 

Freshdesk offers additional features with Freddy AI that are designed for customer service teams. It provides sentiment analysis, so your team can gauge how customers feel during email conversations. It also summarizes past conversations so that reps can sub in for their colleagues when a team member is on vacation or out of office. Freddy AI can also suggest potential responses to customer inquiries by linking to your knowledge base. 

Freshdesk has the numbers to back up Freddy AI’s performance. It advertises a 60% increase in agent productivity with the AI tool. With these results, it’s worth taking a look at Freshdesk for your email-related customer support needs. 

Freddy AI pricing

Freddy AI’s features are available in multiple pricing packages:

• Email AI Agent: $49 per 100 sessions
• Copilot: $29 per agent per month, billed annually

These packages are add-ons, so you can’t access them without purchasing a separate Freshdesk Pro subscription, which starts at $55 per user per month.

AI small business tools for marketing content creation

When you have limited resources, creating marketing content consistently can be a challenge. These marketing AI tools help you ideate, design, and even film new marketing content quickly. They’re also a more cost-effective option than hiring a full-time marketing team member or an agency. 

5. ChatGPT by OpenAI: Best AI writing assistant and ideation tool

ChatGPT lets you have a natural back-and-forth with OpenAI’s large language model, or LLM, to get help with content creation tasks. Just submit a request, also known as a prompt, and it can generate content, write sales emails, polish web copy, or suggest ideas in seconds.

With some context about your business, ChatGPT can brainstorm ideas or give you strategies. You can use the product as a “creative sparring partner” or a multi-purpose assistant to write or rewrite content.

For example, a local gym running a back-to-school email marketing promotion could ask ChatGPT to:

“Write a short promotional email offering 20% off gym memberships for teachers and parents in September. Keep it friendly and direct.”

Just remember, security is a concern since your employees could feed confidential data into ChatGPT. In fairness, this is a concern with many AI tools, and you should read the product’s terms and conditions if you plan to use confidential data.

If you’re not comfortable with AI prompting, you can access the GPT Store. It includes thousands of pre-built and ready-to-use prompts from creators. 

ChatGPT pricing

ChatGPT has four pricing tiers:

• Free: Assistance with writing, image creation, and problem-solving, but limited access to the latest models
• Plus: $20 per user per month to create and use customer GPTs and DALL-E image generation
• Business: $25 per user per month to create and share GPTs with your workspace, integrate with other tools, and exclude chat data from training OpenAI’s models
• Enterprise: Contact sales for a quote

6. Canva AI: Best for customizable image generation

Canva AI helps small teams quickly create branded visuals, social posts, and simple marketing assets. It can generate images from text prompts and edit existing designs. For time-strapped teams without a designer, it’s a practical way to produce clean, professional-looking content in one place. It can also be helpful if you have a designer and want to share a mockup with them to provide clear direction. 

Canva AI is especially handy for creating social content, email headers, flyers, or presentations. Everything it generates is editable within the Canva interface.

You can also use AI tools to remove backgrounds, resize images, and make other simple visual edits without leaving the platform. Paired with Canva’s pre-made templates, it gives non-designers a helpful starting point.

Canva AI pricing

Canva has four pricing plans:

• Free: Access to basic design tools and limited AI credits 
• Pro: $10 per person per month with annual billing, includes 25+ AI tools, AI features like Magic Media with text-to-video capabilities, and Brand Kit for consistent branding
• Business: $16.67 per person per month with annual billing, includes higher AI usage limits and more team management and permission features
• Canva Enterprise: Contact sales for a quote

7. Runway: Best for generating AI video

Runway is an AI video tool that helps small businesses create high-quality video content in minutes. Teams can use Runway to generate video from scratch and make major changes to existing video files. 

Want to create multiple versions of a product video shoot for your ad campaigns? What about sample videos of a model trying different outfits for your brand? Runway’s AI video tools help your team generate hundreds of video assets quickly. 

Here are a few more use cases to get you started:

• Create B-roll footage for your explainer videos related to your company’s industry.
• Transform outreach videos by animating your background and get your prospect’s attention.
• Create themed video ads for holidays, sales, and local events.

Even though video marketing is an essential channel for business growth, it can feel overwhelming to invest in it. Runway simplifies the process so you can focus on your customers’ needs instead of video production.

Runway pricing

Runway offers teams five different plans:

• Free: $0 per editor per month for access to generative image-to-video and image models, three projects, and 5GB asset storage
• Standard: $12 per user per month for access to all apps, generative video, unlimited projects, 10GB asset storage, and technical support
• Pro: $28 per user per month for access to custom voices for lip sync and text-to-speech, and 500GB asset storage
• Unlimited: $76 per user per month for access to unlimited generations of all models
• Enterprise: Custom pricing for access to single sign-on, priority support, and custom credit amounts

8. Capsule: Best for editing marketing videos

Capsule is an AI-powered video editor for businesses. It uses your design guidelines to ensure every video stays on brand. 

Capsule’s AI editing features add an extra level of polish to your videos. Its VoiceMagic feature mixes audio files to make them sound like studio-level sound. With Auto Frame, you can instantly edit your videos to match every social media platform’s requirements. For example, create a landscape video for YouTube and transform it into a vertical video for Instagram Reels in a single click. 

Capsule also helps you easily generate internal branded videos. Whether it’s an internal demo or an onboarding tutorial, you can use Capsule to create a branded video experience your team will love.

Capsule pricing

Capsule is free for businesses to trial. It also offers custom pricing to teams looking for additional motion design elements. 

AI small business tools for sales

If your sales team has ambitious goals they want to achieve, AI sales tools can help them get there. With AI-powered prospecting, outreach, and insights, these tools will help you blow past your targets every quarter. 

9. Lavender AI: Best AI assistant for sending cold emails

Lavender is built for sales reps and account executives. It makes drafting sales emails easy by providing real-time feedback. Lavender validates emails and provides suggestions to improve response rates.

Lavender will also rate your emails on a scale of 0–100 to increase your chances of getting a positive response. We like that Lavender’s AI-driven recommendations are based on data analyzed by over one billion emails.

Plus, Lavender AI is free for bootstrapped entrepreneurs. So if you’re running sales yourself, it’s an easy way to sharpen your messaging without extra cost.

Lavender AI pricing

Lavender offers four plans:

• Basic: Free to analyze and personalize five emails per month, and it works on Gmail and Outlook 365
• Starter: $27 per month, unlimited emails and AI recommendations, mobile optimization, AI email writer, and multi-inbox support
• Individual Pro: $45 per month, includes integrations and priority support
• Team Plan: $89 per seat per month, includes integrations and coaching dashboard, and human-led coaching programs

10. Clay: Best for go-to-market data management

Clay is an AI-powered prospecting tool built for businesses of all sizes. With Clay, you can find businesses in your target market and create custom outreach lists. Clay also enriches data in your CRM, so your prospect information is up to date. 

Want to know what to say to each prospect? Clay’s Sequencer tool uses multiple data signals to craft custom outreach emails that are designed for each prospect. 

Clay is popular in the tech startup ecosystem, but its tools are applicable across every industry. Regency Supply used Clay to source electrical contractors using a Google Maps integration.  It also enriched its leads directly in HubSpot with LinkedIn profiles of people in target companies. Find your next customer faster with Clay’s GTM tools.

Clay pricing

Clay offers five plans for teams:

• Free: $0 per month for access to up to 100 people/company searches and tools like Sculptor, Sequencer, and AI/Claygent
• Starter: $134 per month for access to a max of 5,000 people/company searches, scheduling, phone number enrichments, and signals
• Explorer: $314 per month for access to a maximum of 25,000 people/company searches, webhooks, and email sequencing integrations
• Pro: $720 per month for access to a maximum of 50,000 people/company searches, web intent, and CRM integrations
• Enterprise: Custom pricing for access to AI prompting support, SSO, and data engineering

11. HubSpot Breeze: Best for HubSpot CRM users

HubSpot offers a few free AI tools, but its main offering is Breeze. It’s an AI assistant built into the HubSpot platform that covers marketing, sales, customer service, and internal ops. 

HubSpot claims you can use Breeze to generate high-quality pipelines. You can also use Breeze to engage leads with personalized outreach. It’s mostly useful for SMBs that already use HubSpot and want help moving faster without switching tools.

For teams on a paid plan, there’s also Breeze Intelligence, an add-on that aims to enrich your CRM records. It fills in missing contact and company details, surfaces buyer signals based on reverse IP lookups, and can even pre-fill form fields.

Breeze pricing

HubSpot offers Breeze across its platform with a credit-based system. You can get started with HubSpot’s Starter plan at $9 per user per month, billed annually. This includes 500 HubSpot credits you can use with Breeze. 

Additional HubSpot credits are available starting at $45 per month for 5,000 credits.

12. Attio CRM: Best for AI-native sales teams

Attio is an AI-powered CRM platform for startups and fast-growing small businesses. Attio helps your sales team find, nurture, and close new deals faster with several AI-powered automations. 

Attio gives your sales team the ability to create custom data models that work for them. Simply write out what you want in natural language, and Attio’s AI can process it for you. You can create powerful workflows to automate your go-to-market activities. Educate new prospects on what you can offer or reactivate cold leads with a custom email sequence. Attio also processes your calls and meetings to surface detailed insights and action items.

Plus, with Quo’s Attio integration, you can automatically click-to-call leads with your Quo number within Attio. Your Quo calls and texts are instantly added to your Attio records so your team doesn’t lose a single detail.

Attio pricing

Attio offers four plans:

• Free: $0 per user per month for access to real-time contact syncing, automatic data enrichment, and up to three seats
• Plus: $29 per user per month for access to private lists, enhanced email sending, and no seat limits
• Pro: $69 per user per month for access to call intelligence, advanced data enrichment, and priority support
• Enterprise: Custom pricing for access to unlimited objects, SAML and SSO, and flexible invoicing

AI small business tools for internal operations

Between managing your team, chasing down invoices, and keeping customers happy, there’s not a lot of time left in the day. These AI tools can help lighten the load by simplifying how you organize, communicate, and get work done behind the scenes.

13. Notion AI: Best AI tool for internal knowledge management

Notion is a productivity and note-taking app that allows users to create, organize, and collaborate on documents. Features like databases, calendars, tasks, and Slack integration enable effective project management.

Many teams use Notion to centralize everything related to their business operations. We use it here at Quo. Notion’s AI searches within your own docs to find the information you’re looking for and surface related documents. 

If you ask Notion AI a question, it can create a concise, referenced answer — though the usefulness depends on how much data you have in Notion.

Notion AI can do many of the same things as ChatGPT, like brainstorming ideas and creating drafts. But it does it in the same place as your existing internal docs, as opposed to a separate app. It can also take actions on your behalf in your knowledge base. For example, you can ask it to build a product roadmap based on conversations you’ve had with customers. Or you can ask it to create an onboarding guide for new hires based on your internal documentation. 

Notion AI pricing

Notion AI is available only in the Business and Enterprise plans, but you can trial it on the Free and Plus plans. Here’s a breakdown of the tiers:

• Free: Includes basic forms, basic sites, Notion Calendar and Mail, databases that include subtasks, dependencies, and custom properties, and offers a trial of Notion AI
• Plus: $10 per member per month includes unlimited collaboration blocks, file uploads, charts custom forms and sites, basic integrations, and a trial of Notion AI
• Business: $20 per member per month includes Notion AI and more complex integrations and project management features like conditional forms logic
• Enterprise: Contact sales for a quote.

14. Monday.com: Best AI tool for task management

Monday.com is an AI-powered work management platform for businesses. With Monday.com, your team can manage ambitious projects and keep your team aligned around your goals. 

Monday.com’s AI tools are designed to make your team more efficient with managing work. AI Blocks are AI-powered fields in your projects with specific use cases. For example, a Translate block can translate incoming support tickets to 15+ languages. Their AI tools also flag risks across your projects proactively. Their AI agent can also review your projects and propose taking actions on your behalf. Imagine if your event planning team outsources location scouting to their AI agent; you can save hours of planning for your offsite. 

Monday.com pricing

Monday.com’s AI features for their work management platform are available with their Standard and Pro plans:

• Standard: $12 per user per month for access to timeline and Gantt views, automations, integrations, and AI credits
• Pro: $19 per user per month for access to private boards, time tracking, and formula columns

15. Zapier: Best AI tool for connecting your tech stack

As you review the tools in this list, you might be wondering how you can bring them all together easily. That’s where Zapier comes in. It’s an AI-powered workflow automation tool. It helps you connect your tools and create automations that save time for your team. 

With Quo’s Zapier integration, you can create automated text workflows to nurture new leads and convert them into customers. For example, if a lead submits an inquiry on your website, you can create a workflow to send them a text. You can also schedule a follow-up message to them in case they don’t immediately respond. 

Zapier has AI tools to help you create your workflows faster. Simply type out what your automation should do, and Zapier’s AI tool will understand what you need and create it for you. Zapier also lets you create custom AI Agents to take actions for your team, like drafting support email replies or researching new leads.

Zapier pricing

Zapier offers its core platform of workflow automations in three plans:

• Free: $0 per month for 100 tasks, includes access to two-step Zaps and Zapier Copilot
• Professional: Starts at $19.99 per month plus additional fees depending on your task volume, includes access to multi-step Zaps, webhooks, and AI fields
• Team: Starts at $69 per month plus additional fees depending on your task volume, includes a max of 25 users, shared Zaps, SAML SSO, and premier support
• Enterprise: Custom pricing for unlimited users, observability, advanced admin permissions, and a technical account manager

Zapier’s add-ons, like AI Agents and Chatbots, are available to try for free.

16. Slack: Best AI tool for catching up on your internal conversations

If you started your business in the last decade, you’ve probably heard of Slack. It’s a collaboration and messaging platform that combines team communication and file management. It also has several AI features to help you and your team stay on top of your projects. 

Slack’s AI intelligence features include AI summaries that recap past Slack channel activity. It condenses long conversation threads so you get the context you need without having to manually review every message. If you have a call on Slack, it can transcribe and summarize what was discussed for later review. Slack also provides AI-enabled search and file summarization. Your teams can review items faster and make decisions more quickly. 

With Quo’s Slack integration, you can get notifications about missed Quo calls, texts, and voicemails directly in Slack. You can also send messages that happen in Quo to dedicated Slack channels so that your team is always up to date.

Slack pricing

Slack’s AI features are available on its Pro, Business, and Enterprise+ plans:

• Pro: $4.38 per user per month for unlimited message history, app integrations, group meetings, and AI conversation summaries
• Business: $9 per user per month for access to AI workflow generation, AI search, AI daily recaps, and AI file summaries
• Enterprise+: Custom pricing to access multiple SAML configurations, EMM integration support, and native data loss prevention

17. Jasper: Best AI tool for marketing content operations

Jasper is an AI-powered content operations platform for marketers. It provides a set of AI agents to help marketing teams get their work done efficiently and at scale.

With Jasper’s Content Pipelines, marketing teams can create AI-powered workflows to automate tasks. For example, Jasper’s Optimization Agent can optimize a website and update their SEO metadata in minutes. Jasper also provides tools to ensure your content stays on-brand, like your product titles and descriptions. Their AI-powered research can also help marketers craft compelling campaigns that use live search data. That means you don’t need to invest in a separate SEO tool unless you absolutely need it.

Jasper pricing

Jasper offers two plans to teams:

• Pro: $59 per seat per month to access its Canvas platform, Essential apps, two Brand Voices, five Knowledge assets, and three Audiences
• Business: Custom pricing to access Advanced Apps, no-code AI App Builder, and API access

AI small business tools for accounting and finance

Even if you don’t invest in AI for marketing and sales, your accounting team can benefit from a dedicated AI tool tailored to their needs. Consider these back-office AI tools that can help you close your monthly and quarterly books faster:

18. Ramp: Best AI tool for spend management

Ramp is a finance operations platform that keeps your business’s financial health in check. It offers corporate cards, expense management, and spend management tools to businesses. Plus, it uses AI to keep track of your team’s spending and provide insights to your finance team. 

Here are a few examples of how Ramp uses AI to automate expense management:

• Auto-coding for expenses: Ramp’s AI analyzes your past invoices, so it knows how to categorize expenses in your books. 
• Automated invoice processing: Ramp imports PDFs and extracts key invoice data automatically.
• Policy guidance: Ramp’s AI agent confirms whether an expense lies within your team’s spend policy.

Ramp pricing

Ramp’s AI-powered OCR is available in all plans. Additional AI features are available in its Plus plan. Here are the three plans it offers:

• Free: $0 per user per month for access to corporate cards, invoice capture with AI-powered OCR, and basic accounting rules
• Plus: $15 per user per month for access to advanced accounting rules, custom travel policies, automatic policy enforcement, auto-coding from an AP agent, and AI-assisted coding
• Enterprise: Custom pricing to access direct and custom ERP integrations, local card issuing, custom workspace setup, and role customization

19. Numeric: Best AI tool for accounting management

Numeric is an AI platform that unifies close management, reporting, and cash for accounting teams. With Numeric, your accounting team can close your books faster every single month.

Numeric pulls in every transaction from your ERP and connects your bank feeds for cash management and reporting. It matches transactions in real time and flags transactions it wants you to review. It learns from your close process every month and provides recommendations to make it more efficient.

Numeric pricing

Numeric offers three plans to teams:

• Essentials: $30 per user per month to access project management for month-end, quarter-end, and year-end tasks, a technical AI assistant, and Slack integration
• Growth: Custom pricing to access live ERP and file storage integration, auto-reconciliation, AI-parsing of bank statements, and CPA led onboarding
• Enterprise: Custom pricing to access transaction monitoring, custom reporting, and live bank feed integrations

How AI can help your small business

Even with a variety of applications, AI isn’t just a shiny new object. It’s transforming the way everyone does business. Here are the benefits of using AI in your organization:

1. Increase team efficiency. AI tools can automate repetitive work, so your team can do more with fewer resources. Send more outreach emails, close more support tickets, and catch up on more customer conversations. When you’re able to get more done in less time, your business can grow even faster.
2. Scale marketing output. Depending on your team size, you may not have a dedicated marketing person in your business. With AI tools like ChatGPT and Canva, you don’t need one to get your marketing efforts started. They also cost a fraction of what a full-time employee would. You can test your marketing copy and designs without worrying about your ROI. 
3. Improve customer satisfaction. Respond to customers faster with AI tools. Whether it’s a chatbot on your website or an email assistant like Freddy AI, you can serve customers much more quickly. These AI tools can use past customer conversations to personalize responses for every customer. You can make them feel even more valued without putting in any extra effort. 
4. Offer 24/7 customer support. Unlike human support reps, AI tools can work around the clock without taking a break. And they can provide immediate answers to customers who call after hours. Quo’s AI agent Sona can also take down messages from your callers so your team can follow up during business hours.

How to choose the right AI tools for your business

As AI models become more powerful and more tools become available, it’s easy to feel overwhelmed by your options. Here’s a practical checklist you can use to find the right AI tools for you:

1. Assess your business needs. Identify the objectives you want to achieve with an AI tool. Do you want to reduce your support resolution times? Maybe increase your outreach email volume? Figure out what you want AI to do for you. 
2. Estimate your budget. How much are you willing to spend for an AI tool to meet your desired objective? Different objectives require different budgets. For example, you’ll probably be okay with spending more money on an AI tool if it brings you qualified leads versus a copywriting AI assistant.
3. Evaluate your options. Review the different options in your target tool category. Compare their available features and their performance. Assess whether these options are easy to set up and whether they can integrate with your tech stack. 
4. Check out reviews and ratings. See what actual customers are saying about each tool you’re evaluating. How is it useful, and what challenges are they facing? Determine whether these challenges are dealbreakers for your own use case. 
5. Trial different tools. The best way to see whether a tool is right for you is to use it yourself. See how it performs with a few demo use cases. If you want to create a product video, try making one. If you want to try a project management tool, sign up and give it a go. Most of these tools have free trials that are easy to use, so it’s better to try them out before signing up for a paid plan.

Grow your business with the right AI tools

AI is already showing up in nearly every business tool — and it’s no longer just hype. It can save you time and money, and many tools now deliver solid results without needing advanced prompt skills.

If you’re wondering what to implement first, consider where you have the most bottlenecks in your process today. For example, let’s say your reps spend a lot of time and energy taking notes during calls and sending follow-up texts to customers. In that case, you should prioritize an AI tool for customer service efficiency and communications, like Quo.

Check out Quo’s Sona, call tags, and AI-powered transcripts and call summaries with a free seven-day trial today.

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