22 Feedback request text message templates to copy/paste

A few months ago, I got my phone screen fixed at a new shop in town (thanks to my toddler testing if phones can fly). The service was great, but what really stood out happened after I left. 

An hour later, I got a friendly text thanking me and asking for a review. It even mentioned the name of the tech who helped me.

I wouldn’t have written one on my own, but the timing, tone, and ease of the message gave me that extra push.

Text is one of the most direct and effective ways to request feedback. And regularly collecting feedback helps increase customer value over time.

If writing everything from scratch feels awkward or time-consuming, here are 22 ready-to-send feedback request text message templates you can copy and paste into your SMS workflows.

22 done-for-you feedback request SMS templates to copy

Before you start texting customers, remember these SMS compliance best practices:

• Always get permission first. Make sure customers opt in through verbal consent, physical or web forms, or by texting a keyword like “signup” to your business phone number.
  
• Make it easy to opt out. Use natural language like “Reply STOP to unsubscribe” so customers feel in control.
  
• Identify yourself and your business clearly, especially if it’s your first message or you haven’t texted them in a while. This helps prevent your texts from being blocked or marked as spam.

📌 P.S. Be sure to bookmark this guide so you can reference these templates on the go.

1. Get feedback on your service or product 

Asking for feedback is one of the easiest ways to improve your service based on real insights, not assumptions. Customers often bring up things you hadn’t considered, and simply asking makes customers feel valued by showing that you care about their experience. 

Here’s a simple template you can tweak to fit your business:

If you also sell products, you can tweak it:

2. Request a Google review

According to Google, the more reviews and positive ratings you have, the more likely you are to show up when people search for businesses like yours nearby. 

A short and friendly text can be an effective way to request these valuable reviews:

Here’s a Google review request template that personally acknowledges your team members:

3. Offer an incentive for feedback

While some customers will help you out solely from the goodness of their hearts, some will need you to sweeten the deal. Try offering an incentive to convince them to give you some of their precious time.

An incentive on their next purchase can come in the form of whatever you can dream up, like free products or services, percentage or fixed dollar discounts, loyalty points, and entries into contests or giveaways.

⚠️ Important note: The Federal Trade Commission prohibits offering financial incentives for reviews with specific sentiments (like positive or negative). So never explicitly ask them to leave a positive review!

Here’s a review request template offering a percentage discount:

Here’s a sample text message to customers that offers entries into a giveaway:

4. Ask for social media shoutouts or tags

According to eMarketer, 28% of social media users in the US said that they’re very likely to look up products on social media before making a purchase. Why not ask for mentions and boost your visibility on top platforms like TikTok or Instagram?

Here’s a general text template asking for a shoutout and tag:

You can also try asking them for social proof like photos or videos:

5. Check in after a first visit or onboarding

A quick check-in after a first experience gives customers a chance to speak up about hiccups or ask any questions. It’s also a great way to address any frustrations they might have before it escalates (or ends up as a negative online review).

If a customer had a lukewarm or unsatisfactory start, this strategy gives you the opportunity to turn things around and make them a loyal customer. 

Here’s an example text for a first-time visitor:

Send this review request template after your clients are done onboarding, so you can make sure things are running smoothly:

6. See how a customer support interaction went

Customer support inquiries are important opportunities to show that you take customer problems seriously. That’s why you should check in after the inquiry is resolved. In some cases, you’ll find that the customer still wants or needs some extra support or has some suggestions on how you can make the process better for future customers.

If you have a post-support survey, send it out with a message like this:

Here’s a feedback request text message template that takes a more personal approach:

7. Understand why a customer left

Instead of viewing cancellations as lost opportunities, treat them as a chance to learn and improve. Understanding the why can reveal valuable feedback about pain points you may not be aware of — whether it’s pricing, product issues, customer service, or something else.

For example, you can send them a simple message asking about their decision:

If you want more people to respond, throw in a little incentive:

8. Ask loyal customers for a referral

Your loyal customers already love what you do. Why not use their enthusiasm to bring in new business? Encouraging referrals via SMS is a low-effort way to turn happy customers into active promoters. 

You can send automated texts to go out right after a customer has a great experience. That way, you’ll never miss a chance to grow your customer base.

Ask your best customers to spread the word with an appreciative text message:

Want to leverage social media for referrals? This template encourages customers to share their experience online:

9. Get input on your team or staff’s performance

With service-based businesses, your staff is the customer experience. If you’re not collecting feedback on how your team members are doing, you’re missing a major opportunity to improve service, reward excellence, and catch issues early.

Here’s a direct message to ask for feedback about a specific team member:

If you want to collect feedback immediately after an interaction, schedule a text to reach customers while their experience is still fresh:

10. Invite customers to take an NPS survey

Net Promoter Score® (NPS) measures your customers’ likelihood to recommend your business to others on a scale of 0-10. Tracking NPS helps you spot customer satisfaction trends early and make targeted improvements that boost loyalty and reduce churn over time.

This SMS message lets you collect NPS feedback with a simple question:

Try getting more personal and fun with this message:

11. Follow up on customer review requests

Sometimes, customers intend to leave a review for your business, but life happens, and they forget. A well-timed follow-up text can help boost your response rate without being pushy.

📣 Note: Keep your follow-ups to just one message if the customer hasn’t responded. Multiple reminders can feel intrusive and harm your customer relationships.

Here’s a gentle follow-up message to send if you haven’t heard back about your review request:

For customers who might need an extra incentive, consider including a special offer:

4 ways to send more effective SMS review requests

We’ve all received those random feedback texts that feel like they were blasted to thousands of people at once. You know the type — generic messages with no personalization that make you instantly hit delete. 

Here are four tips to work into your game plan to make sure you’re getting the most out of your efforts:

1. Use direct, carrier-safe review links: Always send a full, direct link to your review page. If you need to shorten links, opt for branded link shorteners with your company’s domain. Avoid generic tools like Bitly or TinyURL — they’re more likely to get your texts filtered as spam.
   
2. Personalize your request: Create a more engaging SMS campaign by including the customer’s name, the service they received, and/or the team member they interacted with. This personal touch helps avoid impersonal or spammy vibes while increasing the likelihood that customers will take action. 

3. Work backward from your feedback goal: If you want to find the happiest customers, use tools like AI call tags in Quo to identify conversations with positive sentiment. This way, you can be sure you’re reaching out to satisfied customers who are more likely to leave shining reviews.
4. Automate feedback requests so you never forget to ask: Try setting up feedback request templates for common scenarios with a business texting service to save time. In Quo, these are known as snippets. You can schedule them to go out at optimal times, like a few hours or a day after an appointment.

Level up your SMS feedback with Quo (formerly OpenPhone)

Asking for customer feedback via text is one of the easiest ways to strengthen your business. It helps you improve your service, earn more glowing reviews, and turn your satisfied customers into vocal fans.

Quo makes this process smoother with tools designed specifically for small business texting. Here’s how we can help:

• Shared SMS inboxes make it easy for your whole team to stay in sync and follow up with customers from a single business number your team can use to call and text from. That way, customers are more likely to recognize your number. 
• Snippets let you save your go-to review requests as reusable templates and send them in seconds, keeping your communications quick and consistent.
• Auto-replies ensure customers get an instant response if you miss a call, text, or voicemail, setting expectations and moving the conversation to text to avoid playing phone tag.
• Scheduled texts let you choose the perfect time to send your request, even if you’re busy with other tasks.
• Automations and integrations with 7,000+ tools save you from forgetting or falling behind. Your feedback texts go out even when you’re too busy to send them yourself.

Ready to collect more feedback with less effort? Try Quo free for seven days.

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