Anyone who works in the real estate industry knows it’s never boring. Between sending real estate texts to clients, marketing, and research, it’s a lot for even the most seasoned agents, regardless of the market.
Now imagine reducing the busywork. With AI-powered tools, you can spend more time meeting clients or closing deals — work that needs a human touch.
Yet only 14% of real estate firms are actively using AI technology. It’s a huge opportunity for you to boost your efficiency and move ahead of the competition. We’ve rounded up some of the best tools for you to check out as a real estate professional.
AI-powered communication and follow-up tools
Ever feel like you’re drowning in emails, phone calls, and property listings? These AI solutions help you stay on top of communication.
1. Fello: Best for lead management
Starting price: $165 per month for 500 contacts
Fello helps you identify the best opportunities in your CRM through AI-powered lead scoring. It can also surface old buyers who might become potential sellers. By reducing manual reviews, you can prioritize your hottest prospects and close more deals.
Unlike other CRMs, Fello is specific to the real estate sector. You can create custom landing pages and automate email sequences to streamline lead generation. It also automatically enriches data in your database, like property details, so you have robust, up-to-date information.
2. Quo (formerly OpenPhone): Best for call and text management
Starting price: $23 per user per month; Sona AI agent is free for the first 10 calls, then paid plans start at $25 per month for 40 calls
Missing a call can turn into lost revenue in the real estate world — whether it’s a potential client or a potential offer. Yet it’s impossible to answer every call, especially when you’re on the go or meeting with clients. And a real estate answering service or virtual assistant can be expensive.
Queue AI voice agents, which make sure every call is answered. Sona, the AI voice agent from Quo, goes beyond FAQs. It answers calls and takes messages. Sona can also route calls to another team member or an external number, like your cell phone, when escalation is needed.
As a conversational AI real estate assistant, you can also create custom instructions for Sona, such as how to handle lead qualification or appointment bookings.
With Quo’s business phone system for realtors, you can automatically record calls and review call transcriptions and AI-powered summaries. This helps you catch important details during calls, which comes in handy in case a dispute arises or you need to train your team.
Your real estate team will have records of every interaction, including text messages and internal communication. This will help you follow up with clients quickly and accurately.
💡Related: Compare the best answering services for small business to see how Sona stacks up
3. ChatGPT: Best for writing tasks
Starting price: Free for limited GPT-5 responses, then $20 per month
How many hours have you spent writing listing descriptions? Or crafting social media posts for LinkedIn or Facebook?
With access to millions of real estate listings online, ChatGPT can create first drafts of listings or social content. While you’ll likely need to tweak the output, you can still save a lot of time.
Another use case for ChatGPT includes creating personalized communications to potential clients. If you provide ChatGPT with examples of other emails you’ve written, you’ll get a draft that matches your writing style.
Real estate AI marketing tools
Marketing goes beyond the listing description: you need to capture attention. These tools will help you better show off the properties in your inventory.
4. Virtual Staging AI: Best for listing photos
Starting price: $16 per month for 6 photos
As a real estate agent, you know homebuyers are visual. But even if you tell sellers that empty homes sit on the market longer and sell for less, they may not be able to afford professional staging. The cost can reach up to nearly $3,000, according to Home Advisor.
Advancements in imaging AI models now create incredibly realistic images. With Virtual Staging AI, you can upload photos of empty rooms and add furniture, decor, and lighting.
Images are generated within minutes, and you can select from styles like “modern” or “coastal.” For each photo you upload, you have unlimited renders, so you can try out different styles at no extra cost. It’s a great user experience because you can try different styles at no extra cost.
5. LazyEditor: Best for video walkthroughs
Starting price: Free for one listing video per month with up to five images; paid plans start at $20 per month with up to 15 images
Videos can give homebuyers a better sense of a home’s layout and help your listing stand out in a crowded feed. But for many real estate companies, hiring a professional videographer is too expensive, and editing your own videos is time-consuming.
LazyEditor lets you upload images and has functions to add smooth transitions, background music, and text overlays. You can even create videos with a link listing page from Zillow or Realtor.com.
AI property valuation and market analysis tools
Clients rely on you to help them assess property values — whether they’re buying or selling. These tools can make your market research easier and help your clients make more informed decisions.
6. HouseCanary: Best for valuation reports
Starting price: $190 per year for one user and two valuation reports
How much time do you spend doing research every time a client asks, “What is my home worth?”
HouseCanary generates detailed valuation reports based on real-time data and machine learning algorithms. You can send the report directly to your clients to support your pricing recommendations. HouseCanary’s valuation models also include real estate market forecasting and predictive analytics. With that data, you and your clients can make more informed decisions.
Using HouseCanary’s AI chatbot, you can ask about a property for a client, find underpriced listings, or identify opportunities for off-market homes.
7. AirDNA: Best for short-term rental analysis
Starting price: $34 per month
If your clients are interested in real estate investment properties, market research is even more complex — and buyers need to make data-driven decisions. Proptech startup AirDNA provides analysis of short-term rental properties, powered by data from Airbnb and Vrbo.
With commercial real estate data like short-term rental income, occupancy rates, and seasonal market trends, you can help clients assess a property’s potential. AirDNA also uses real estate AI to identify which neighborhoods have the highest rental demand, which may influence your clients’ decision-making.
3 best practices for using AI in real estate
While real estate AI tools can drive a lot of value to your business, you have to make sure you provide accurate information and a human touch.
A few things to keep in mind:
- Review everything. Double-check AI-generated listings, photos, communications, and social media posts for accuracy. You’ll also want to edit drafts so that anything written matches your brand voice.
- Maintain a personal touch. Don’t overwhelm your clients with too many texts or emails. If you use an AI agent to answer phone calls, make sure it’s easy for callers to reach a human.
- Prioritize client privacy. Some generative AI tools won’t protect your client’s data. Quo follows enterprise-grade security practices.
Streamline real estate communication with Quo (formerly OpenPhone)
Real estate will always be a human-first business. That said, artificial intelligence can help you run your business more efficiently so you can focus on relationships and your clients’ needs.
AI-powered features in Quo enable real estate teams to collaborate and better serve their clients. In addition to call transcripts and call summaries, AI call tagging will categorize conversations by the type of call. Quo will also use AI to analyze phone calls and suggest new contacts based on information in call summaries or voicemails.
Our AI agent Sona will make sure you never miss a call and provide your clients with the information they need. In your Sona setup, you can make sure your clients have an easy way to reach you or another member of your team.
You can check out these and other Quo features by signing up for a free seven-day trial.
FAQs
AI can automate dozens of routine tasks in real estate, including:
– Property valuations
– Phone call recording, transcripts, and summaries
– Basic call handling
– Lead scoring and lead qualification
– Home staging images
AI is great at automating tasks and analyzing data, but it can’t replicate empathy, negotiation, or human connection. So, it’s more likely that AI will work alongside realtors rather than replacing them completely.
Start small with one specific pain point — whether that’s lead generation, call management, content creation, or market analysis. Many tools offer free trials, so test a few options like virtual staging apps or Quo’s AI agent Sona before committing to paid plans.
Some basic AI-driven tools offer free versions and also have paid plans ranging from $23-$165 per month, depending on features and usage. Most agents can start with affordable AI solutions like Quo and scale up as they see ROI.
AI market analysis can be reliable for finding patterns in historical data and current market conditions. However, predictions get less accurate the further into the future they predict, since real estate is sensitive to economic, political, and social factors.
