novlini®

Novlini is a modern GTM and RevOps consultancy helping startups and scale-ups design scalable revenue systems.

We specialize in replacing rigid legacy CRM platforms with modular, API-first architectures that connect the entire go-to-market stack. Our work focuses on structuring customer data, automating workflows, and integrating the tools used by sales, support, and operations teams.

Novlini is particularly known for its expertise in modern CRM platforms such as Attio and Twenty. Over the past four years, our team has delivered more than 60 CRM implementations and complex migrations from legacy systems including Salesforce, HubSpot, Pipedrive, Affinity, Zoho, Notion, Airtable and spreadsheets.

Rather than relying on monolithic CRM platforms, we design flexible GTM systems where each tool does what it does best and everything works together through APIs and automation.

Our services include:

• CRM migrations from legacy systems to modern platforms such as Attio and Twenty
• GTM and RevOps architecture design
• Integrations between CRM, communication, support, and billing tools
• Workflow automation and data enrichment
• AI-assisted sales and operations workflows
• CRM optimization and team onboarding

Novlini works with startups, scale-ups and venture-backed companies across Europe and the US to design modern, scalable go-to-market systems.

We believe the future of CRM is modular, programmable, and deeply connected to the rest of the revenue stack.

Founded by Giacomo Caranese, Novlini is a Paris-based GTM and RevOps consultancy focused on designing modern CRM and revenue architectures for startups, scale-ups and venture-backed companies.

The team specializes in building modular go-to-market systems that combine CRM, communication tools, automation and AI to support modern revenue teams. Rather than relying on rigid all-in-one platforms, Novlini helps companies design flexible infrastructures where each tool plays a clear role and everything is connected through APIs and structured workflows.

Novlini is widely recognized for its expertise in modern CRM platforms such as Attio and Twenty. Over the past four years, the team has delivered more than 60 CRM implementations and complex migrations from legacy systems including Salesforce, HubSpot, Pipedrive, Affinity, Zoho, Airtable, Notion and spreadsheets.

Beyond CRM implementation, Novlini works closely with founders, revenue leaders and operators to design scalable GTM systems, automate operations and structure customer data across the entire revenue stack.

The result is a CRM and GTM infrastructure that is structured, automated and designed to evolve with the company.