Blog / Marta Gomez-Taylor
Marta Gomez-Taylor
Marta is a writer based in the West Virginia panhandle. She’s been testing business communication tech and covering the B2B SaaS beat since 2021. In her free time, she studies internet culture, writes weird stories, and bakes focaccia.
Articles by Marta
Published June 22, 2026
Lead prioritization: How to work smarter and close more
Not every lead needs the same follow-up. Here's a 4-step system to help small service businesses prioritize the right ones.

Published May 4, 2026
8 Best dental scheduling software tested for 2026
"We answer every call, even during lunch," writes one small-town dentist on Reddit. Another says her practice has such high call volume that she has to return patient calls from her parked car after hours. These are far from the only cautionary tales you’ll hear from growing dental offices today. Many small and independent practitioners…

Published April 22, 2026
Patient acquisition: 9 Ways to book more new patients
Check out these nine actionable patient acquisition strategies for growing your healthcare practice.

Published April 2, 2026
Talk or type? Voicebot vs chatbot for growing businesses
Your team has gotten better at juggling than a recurring act at the Renaissance Faire. But they’re not juggling knives and flaming torches. They’re bouncing between constant website messages and nonstop voice calls. It’s a stressful cycle of answering the same common questions while trying to keep customers from hanging up or clicking away. This…

Published March 31, 2026
Customer service objectives: 11 Goals and how to track them
Here are the customer service objectives that matter most for growing teams and how to measure them.

Published March 22, 2026
Podium pricing: Are hidden fees worth what you get?
An “all-in-one” lead conversion platform like Podium sounds like the ideal solution to your customer communication issues. At first. But what does Podium cost? The platform doesn’t make this easy to answer. You can’t find Podium’s pricing on its website. That’s why this guide uses Podium’s last known public pricing from 2025. A peek into…

Published March 9, 2026
How to offer 24/7 customer support without outsourcing or hiring
Learn strategies for offering 24/7 customer support that don’t require a big budget or big team.

Published February 24, 2026
IVR integrations: How to improve service and miss fewer calls
Ready for happier customers and fewer missed calls? Here's how to use IVR integrations to scale service.

Published February 10, 2026
The 15 best communication platforms for growing businesses
Explore the top 15 communication platforms to manage customer calls, messages, and team collaboration.

Published February 5, 2026
How support teams use call deflection to handle growth
Here are eight call deflection strategies to reduce call volume and improve service

Published January 6, 2026
26 Free medical office voicemail greetings + tips
No one wants to hear the six dreaded words of the standard medical office voicemail greeting: “We’re sorry we missed your call.” Not a great first impression for your medical practice to make on a new patient, and not exactly what anyone wants to hear when they’re seeking medical attention. But what happens when your…
