Blog / Theresa Sam Houghton
Theresa Houghton
Theresa "Sam" Houghton is a freelance long-form content writer for B2B and B2C brands. Her writing has appeared in The Epoch Times, Modern Farmer, and Broad Sound Magazine. She also writes at Sam. Writes., a Substack publication featuring nostalgic personal essays, theological explorations, and the occasional fiction story.
Articles by Theresa
Published March 23, 2026
Customer service channels: Pros, cons, and how to choose
Here's how to choose the best customer service channels for your team so you can provide the best support.

Published February 23, 2026
Reduce no-shows with these 64 SMS templates for healthcare
Use these SMS templates for healthcare to keep patients engaged and reduce no-shows.

Published February 5, 2026
Multi-level IVR: When you need it + providers
Learn how a multi-level IVR system can help your growing business handle high call volumes and retain more customers.

Published January 6, 2026
Cut no-shows: 38 Doctors appointment text messages
Is your team spending most of their time keeping patients up to date about appointments — or chasing down people who don’t show up? Appointment text messages solve both problems. They help reduce no-shows and make it easier to keep patients informed. Plus, your team can reduce the hours spent calling patients. This guide includes…

Published December 18, 2025
7 Therapist voicemail scripts for HIPAA compliance
For many potential clients, leaving a voicemail is their first interaction with your practice. A warm, professional voicemail tells them they’ve made the right choice. You don’t have to try to come up with the right greeting from scratch. In this guide, you’ll learn what to include in your therapist voicemail script. You’ll also find…

Published December 18, 2025
Is Grasshopper HIPAA-compliant + a secure alternative
Is Grasshopper HIPAA compliant? Learn why not, and why healthcare teams move away from Grasshopper.

Published December 17, 2025
Customer lifecycle management: Strategies to drive loyalty
Customer lifecycle management guides customers from first interaction to loyalty. Here’s how to make it work for you.

Published December 5, 2025
9 Impactful steps to build customer service strategy
Learn how to create a structured customer service strategy so you can deliver great service and keep more customers.

Published November 25, 2025
Customer retention management: Tips + strategies
Customer retention management helps you build a loyal customer base. Learn how to build a retention program.

Published November 24, 2025
What is a phone tree & how to set up in minutes
Learn how a phone tree works and how to set one up for faster, more convenient customer service.

Published November 19, 2025
Active listening in customer service: Tips + examples
Learn how to practice active listening in customer service with these tips and examples.

Published October 19, 2025
How to end a phone call: Tips + templates
It's easy to end a phone call with a friend. You laugh or joke, wish them well, and hang up. It's harder to know how to end a phone call with a customer. And when you fumble the close, the customer has no idea what to do or expect next. They leave with a bad…
