Blog / Theresa Sam Houghton / Page 2
Theresa Houghton
Theresa "Sam" Houghton is a freelance long-form content writer for B2B and B2C brands. Her writing has appeared in The Epoch Times, Modern Farmer, and Broad Sound Magazine. She also writes at Sam. Writes., a Substack publication featuring nostalgic personal essays, theological explorations, and the occasional fiction story.
Articles by Theresa
Published October 11, 2025
Advanced call routing: Benefits and options
Call management may seem impossible when your business phone is ringing like crazy and your team can't keep up with the call volume. But missed calls, slow follow-ups, and long wait times could be costing you more business than you know. They also give your company a reputation for poor customer service. Advanced call routing…

Published October 6, 2025
IVR for customer service: Handle more calls with less staff
Find out how IVR customer service software can help your growing team handle high call volumes.

Published September 24, 2025
What is automated call routing? Benefits and options
Tired of missing important calls? Use automated call routing to handle high call volumes and streamline call flows.

Published September 24, 2025
Voicemail vs answering service: Which is better?
You don’t have to choose between a voicemail vs answering service for call handling. An AI agent does both, for less.

Published September 17, 2025
What is a virtual receptionist? Complete 2026 guide
What's a virtual receptionist? They answer your phone 24/7 so you never miss a call. Discover options and benefits.

Published September 4, 2025
8×8 SMS: Features, pricing, and limitations
If you’re using 8x8 or thinking about signing up, you might be wondering if its SMS feature can keep up with how your customers want to reach you. Most people expect quick, convenient ways to contact a business, and for many, that means texting. In this guide, we'll break down 8x8's SMS texting feature, what…

Published August 28, 2025
Vonage SMS: Features, pricing, and limitations
Texting has become one of the fastest ways for teams to get work done, whether it’s confirming appointments, updating order details, or following up after calls. The problem is when your provider puts limits in the way, leaving you with delays and frustrated or even lost customers. That’s where Vonage’s SMS feature falls short. This…

Published August 25, 2025
Five9 pricing, plans, & fees: Everything to know in 2026
If you're looking into Five9 to handle business messages and calls, you'll likely have a hard time figuring out how much it’ll cost. Getting the features you want from this cloud contact center software can require purchasing multiple add-ons — which can get expensive fast. In this guide, we'll give you all the information you…

Published June 30, 2025
RingCentral SMS: Can you text with RingCentral?
Wouldn't it be great if texting your customers were as easy as texting friends and family? After all, most people are used to how simple and quick texting is — and they expect the same experience when communicating with your business. RingCentral SMS is one option for providing that experience. But whether you've already signed…

Published June 23, 2025
Chat vs text: Pros, cons, and use cases
Learn the pros, cons, and how to pick the best option between chat vs text for your business.

Published June 4, 2025
Call forwarding to multiple numbers: Why it doesn’t work, and what to use instead
It's a typical Monday, your business phone is ringing off the hook, and you and your team are struggling to keep up. The team manager spends the morning manually forwarding calls to different departments. Half the team is stuck in a meeting and doesn't pick up their phones, so several customers call more than once…

Published May 30, 2025
How to take a phone message step by step (+ 5 templates)
Sometimes when a customer calls and leaves a message with a teammate, the details get lost — and you’re left guessing what to do next. You get a scribbled note that says, “Call Sarah.” No number, no context, and no clue who Sarah is. That's what happens when you don't have a clear process for…
