“Hey, just following up…”
Wait, is “Hey” too casual?
“Dear Mr. Stark, I was wondering if…”
Ugh, no. Too stiff.
You stare at the blinking cursor, rewriting the same text for the hundredth time, and still not hitting send. (Don’t worry, I’m not text-shaming. Been there, done that!)
If you’re stuck wondering what to say (or how many times you can follow up without sounding annoying), this guide’s for you. Here are 38 follow-up text examples you can use throughout the sales process, from first contact to final nudge.
Follow-up text message examples for early-stage leads
These follow-up text templates are designed for the top of your sales funnel — when a lead is new, unqualified, or just starting to show interest. Whether they filled out a form or just got off a call with you, these messages help you make a strong first impression and move the conversation forward without coming on too strongly.
After the initial contact
Your company likely has several lead gen channels. When you receive a lead’s contact details through one of these channels, follow up with a conversational text message requesting a convenient time for a quick call.
Hi [client]. I’m [name] from [business name]. Thanks for your interest! I’m happy to learn more about your needs. Want me to send over a few times to chat?
Following up after a form submission? Use this introduction text:
Hi [client], it’s [name] from [business name]. I saw your form and am happy to help with next steps. Feel free to reply with any questions. Reply END to opt out.
After the first phone call
Send a quick follow-up after your first call to keep the conversation going. Just don’t fire it off the second you hang up. Give the person a minute to breathe so the message doesn’t feel rushed or overwhelming.
Hi [client]. I’m [name] from [company name]. Thank you for taking the time to get on a call today. If you have any questions, please text me on this number.
If you want to recap the next steps:
Great chatting today, [client]! Just recapping next steps, I’ll [send over info/book a follow-up/etc.]. Let me know if anything changes in the meantime.
Following up after no response to an initial text
There can be several reasons why a prospect didn’t text back. Maybe they need more time to think, are unavailable during the coming week, or have decided to go a different route.
When following up on a message that went unanswered, mention what it was about so it’s easy for the lead to remember the context. For example:
Hi [client]. I’m [name] from [company name]. I wanted to follow up on my previous message about [topic] and schedule a quick call to understand your needs. Would any time between 10 AM and 6 PM tomorrow be good for you?
If you just want to check in without scheduling a call:
Hi [client], just wanted to check in on my last message. Totally fine if now’s not the right time, just let me know if you’re still interested.
Touching base after a networking event
Networking events, industry conferences, and webinars are a goldmine for generating leads. If you’ve collected phone numbers from interested parties, don’t let the momentum fade. Follow up with a quick sales text message:
Hi [client]. I’m [name] from [company name]. Pleasure speaking with you at [networking event]. Thought you might find this demo helpful for [pain point]: [Link]. Let me know if you have any questions!
If you want to offer a quick resource instead of a demo, try:
Hi [client], great chatting at [event]! Here’s a quick guide on [relevant topic] you might find useful: [Link]. Happy to connect if questions come up.
Follow-up text examples for engaged leads
These follow-up text templates are designed for the middle of the funnel (MOFU), when a lead has shown interest but isn’t ready to buy yet. They’re all about nurturing: building trust, answering questions, and keeping your offer top of mind without adding pressure.
Follow up to confirm a meeting
Your prospect might have a full plate — don’t we all, sometimes? If you’re trying to find out how to reduce no-shows, consider confirming each meeting a day before.
Hey [client], just a quick heads-up that we’re still set for 10 tomorrow. Looking forward to talking about [topic]!
In case the prospect needs to reschedule, include a rescheduling link in your text to simplify things, like this:
Hi [client]. I’m [name] from [company name]. I wanted to confirm our meeting scheduled at 10 AM tomorrow. If you’re unavailable, feel free to reschedule: [Calendly link]
After a demo or free trial
Don’t follow up immediately after a demo or free trial — give it a few days so you don’t rush your lead. Don’t corner them into giving a yes or no answer. Just aim to keep in touch, and let them know you’re available to answer any questions they may have.
Hi [client], I hope the demo gave you a solid sense of how [product/service] can help. Happy to answer any questions! Feel free to book time here: [Calendly link].
If you want to keep the conversation going by text:
Hi [client], hope the demo was helpful! If anything comes up, feel free to shoot me a text here. Happy to help however I can.
Ask for the right person
You could send a dozen follow-up messages but if you’re not sending them to the decision-maker, you’re shooting in the dark.
It’s possible that a person’s position has changed or you had the wrong contact in the first place. If you haven’t heard back and had a positive conversation with the person you plan to text, it’s worth checking to see if they’re the decision-maker, like this:
Hi [client]. Since I haven’t heard back, I wanted to follow up and confirm if you’re the best person to speak with about [ product/service]. If not, who would be the right person to contact?
If you want a softer sample text message to check for the right contact:
Hi [client], not sure if you’re the right person to speak with about [product/service]. If not, would you mind pointing me in the right direction? I’d really appreciate it!
After a successful meeting
If your meeting with a prospect went well, follow up with a text thanking them for their time. Encourage them to ask questions, and let them know you’re available if they have any questions with this business text template:
Hi [client]. [Name] from [company name] here. Thank you for taking the time for today’s meeting! If you have any questions, please feel free to text me on this number.
Some meetings call for a more detailed follow-up. For example, if you’re a real estate agent following up after an open house, you might want to follow up with a seller’s disclosure or send over upcoming listings while the conversation’s still fresh.
Here’s a real estate text messaging example you can use:
Hi [client], I’m [realtor]. It was a pleasure meeting you at the [location] open house today. I wanted to follow up on our conversation and share a list of open houses we’ve scheduled over the next month: [list].
Follow up after sending an email
It’s easy for an email inbox to become a web of spam and promotional emails. Important emails often go unnoticed, especially when sent to a non-work email.
Plus, texting is far easier than sending an email, so it’s a good idea to follow up with a text after you’ve sent an email.
Hi [client]. I’m [name] from [company name]. I just sent you an email about [subject]. Feel free to text or reply there with any questions or thoughts!
If you’re following up on an email you sent a few days ago:
Hi [client], just wanted to follow up on the email I sent earlier this week about [subject]. Let me know what you think. Happy to chat if questions come up!
Follow-up after a pricing objection or stall
If a lead goes quiet after seeing your pricing or brings up concerns, don’t push. Reframe the conversation around value, flexibility, or timing. A thoughtful follow-up can re-open the door without applying pressure, like this:
Hi [client], I totally get if you’re still thinking it over. If [product] can help with [key outcome], I’m happy to revisit things and make sure it’s a good fit. Thanks, [name].
If they seemed interested before the call:
Hi [client], I wanted to follow up in case anything’s holding things up on your end. If it’s timing, budget, or something else, I’m happy to work around it. Thanks, [name].
Follow up with a limited-time sales offer
A limited-time offer can be a good way to re-engage leads who’ve stalled. The key is to highlight what they’d miss out on — not to push, but to give them a clear reason to re-prioritize the conversation.
Hi [client], just a heads-up: our [offer] wraps up Friday. If it’s still on your radar, I’m happy to help you take advantage before it ends. Best, [name].
For a more casual tone:
Hi [client], quick note: the [offer] we talked about is ending soon. No pressure, just didn’t want you to miss it if you were still thinking about it.
Follow-up text message templates to close the deal
These follow-up text templates are for the bottom of the funnel (BOFU), when a potential customer is close to buying but may need a final nudge.
Whether they’ve gone quiet after a proposal or said they’d “think about it,” these texts help you re-engage, handle hesitations, and move the deal across the finish line.
Following up on an unclaimed offer
If you sent an offer through SMS (or any other marketing channel) that wasn’t claimed, you could send a text to induce FOMO. Just make sure you don’t overdo it, as pushing urgency too often can make messages sound inauthentic and hurt your brand image.
Hi [client]. The clock is ticking away on your personalized offer! [call to action] to save $[X] and on purchases made on or before [date]. Reply end to opt out.
If you want to check in on an unclaimed offer without pushing urgency:
Hi [client], I noticed you didn’t claim [offer]. Totally fine if the timing wasn’t right. Just wanted to see if you had any questions or needed more info. Thanks!
Follow up on upselling texts
If someone recently bought from you and you suggested an add-on or upgrade but haven’t heard back, there’s a good chance they forgot, especially if they’re busy juggling deadlines.
A simple follow-up text reminding them about the product or service might get you a sale.
Hi [client]. It’s [name] from [company name]. I wanted to follow up and see if you’ve decided on getting the [product/service] that goes nicely with [existing product/service]. Always here if you have questions!
If you want to prompt them to take action by adding a small time pressure:
Hi [client], just checking in! Are you still considering the [add-on product/service]? If you’d like to move forward, I can get it set up this week for you.
Follow up on a quote or proposal
If someone requested a quote but didn’t give you quite enough to go on, follow up to get the info you need so you can tailor the quote to what they want. You can ask for the info via a phone call or an online form.
Hi [client]. I’m [name] from [company name], and I’m texting to follow up about your request for a quote. Could you help me understand your needs better by filling out a short online form so I can give you a more exact quote? [Link].
If they’ve gone quiet after receiving a quote:
Hi [client], just circling back on the quote I sent. Can you let me know where things stand? I’ll hold off on next steps till I hear from you! Thanks, [name]
Follow up before you run out of stock
Suppose you’re about to run out of stock for an item that’s not readily available or offer a product at a discounted price until the current lot lasts.
In that case, you might want to follow up with a customer to let them know you’re about to run out. This helps avoid surprises or frustration later and adds just enough urgency to close the deal.
Hi [client]. I’m following up to ask if you’ve decided to purchase [product] since we’re almost out of stock. We have [X] units available. Would you like to order some before they’re gone?
For a more casual message:
Hi [client], just a quick heads-up, we’re almost out of stock on [product]. Let me know by [date] if you’re planning to move forward so I can hold one for you.
Schedule an on-site visit or a product walkthrough
An on-site visit or a product walkthrough helps a prospect better understand your product. If the prospect sounded positive on the initial call, you might want to text them asking if they’re available for a quick site visit or an in-person product walkthrough.
Hi [client], it’s [name] from [company name]. Great talking earlier! If you’re up for a walkthrough next week, text me a good time, and we’ll set it up.
If you’re offering a remote demo instead of an in-person visit:
Hi [client], if you’re exploring [use case/problem], I can show you how [product] handles it. Want me to send over a link to book a quick demo? Thanks, [name]
Follow up for reselling opportunities
If you use a CRM or an ERP system, you’ll have the data to estimate how much of your product, on average, a customer consumes every month or quarter.
Sending customers follow-up texts when they haven’t ordered for a while helps you win back repeat business. It also increases customer lifetime value (CLV)by nudging existing customers to reorder before they churn.
But be sure to make the text sound personal and on-brand. Too many brands send impersonal and automated texts, and the last thing you want is to sound like a robot.
Hi [client]. It’s [name] here from [business name]! I noticed you hadn’t ordered the [XYZ] product in a while, so I wanted to check if you’d like to place an order.
If you want a more formal text message template:
Hi [client], this is [name] from [business name]. I noticed there hasn’t been a recent order for [product] and wanted to see if you’d like to restock. Let me know how I can assist.
Follow up after leaving a voicemail
Let’s face it. Not everyone likes to call for things that can be discussed over a text, and some people don’t have time to call back.
Once you’ve left a voicemail, it makes sense in some cases to follow up with a text, so it’s more convenient for a client to reach out.
Hi [client]. It’s [name] from [company name]. I left you a voicemail earlier, but I wanted to text in case that’s more convenient. Feel free to reach out over a text or call me back on this number. Thanks, [name].
If you want a more professional follow-up:
Hi [client], this is [name] from [business name]. I noticed it’s been a bit since your last [product] order. Happy to help you restock before you run out.
Follow up to get feedback
Once you’ve rendered the service or your client has used your product for a while, you should follow up by asking for feedback. Don’t send an essay explaining how you’d appreciate their feedback; be quick, and make it easy for them to leave feedback.
Hi [client]. I’m [name] from [company name]. I wanted to ask how you feel about our services? I’d appreciate insights on how we can further improve.
Here’s a feedback request message template for when you want to include a link:
Hi [client], your input means a lot to us. It helps us improve and serve you better. Mind sharing your thoughts on [product/service] here? [Link]
7 best practices for creating follow-up text messages
Small tweaks to your follow-up texts can make the difference between getting a reply and being ignored. Some of these tips will help you write more effective messages; others will help you with texting compliance so you don’t get flagged or blocked.
1. Identify yourself
How many times have you saved a sales rep’s number? Once? Twice? Maybe never. Chances are, your prospects haven’t either. Which means if you don’t say who you are, they won’t have a clue.
Introducing yourself is also a matter of compliance. Regulations like the TCPA require you to identify your business in any outbound message. So introduce yourself at the beginning of your SMS message or in the text signature when you’re sending a follow-up text.
If you’re contacting them for the first time through an introduction text, you should also mention where you got their contact information (unless they gave it to you themselves).
If you’re contacting them for the first time, you should also mention where you got their contact information (unless they gave it to you themselves).
Here’s an example:
Hi [client]. I’m [name] from [company name]. I spoke with [person who shared contact] about your company possibly using [product/service]. She gave me your number and said you’re the best person to speak to. I’d love to hop on a call when it’s convenient for you. You can text me back on this number. Thanks, [name].
2. Don’t send a text seconds after they opt-in
Stick to an email rather than a text to follow up immediately after a prospect fills out a form, unless they specifically request being contacted over the phone. The good news is you can schedule texts to avoid this issue.
Using Zap delays, you can automatically send a text based on a specific time interval after they fill out your Calendly booking form or another contact form.
To find other ways to streamline your communication, check out our guide, which contains a few popular Zapier workflows.
3. Keep texts conversational
Conversational outreach lets you build a personal connection with your prospects. They’ll be more open to giving you feedback or starting a fruitful conversation when you don’t sound like a robot.
Always aim to keep your texts conversational, clever, and concise, and don’t be afraid to sprinkle emojis into your texts.
4. Ask a simple question
Sales closing questions are a great way to move a conversation further. When you send a follow-up text, try to end it with a question to elicit a response from your prospect.
In cases where a question wouldn’t look natural, encourage the prospect to ask questions they have about your product or service.
5. Reply fast
The early bird gets the sale. Quick text responses let you qualify leads while they’re still hot (and before they move on to your competitor).
You don’t need to lose sleep over it, but ideally, you should aim to check for text responses every hour during working hours.
On Quo, you can also set up auto-reply messages to instantly acknowledge missed texts, calls, and voicemails — even outside business hours. It saves you time, sets clear expectations with leads, and helps you stay responsive even when you’re tied up or out of the office.
6. Save time sending your go-to follow-up texts
When you’re receiving a ton of text messages from prospects, responding quickly can be tricky, but snippets make it easy. Snippets are essentially message templates. They allow you to insert a text message quickly when responding to a prospect.
If you use Quo, you can use a snippet just by typing “/” into the text box, selecting the “/snippets” option, and searching the list for the snippet you want to use.
💡 Related: How to send a text from your computer using Quo
7. Schedule your follow-up texts
Scheduling texts helps you stay consistent, save time, and avoid losing leads when you’re juggling a full day of calls.
It also helps you avoid texting outside of business hours, which isn’t just bad form, but can be a compliance issue, too.
But what happens when your prospect texts you before your scheduled text is sent?
Quo’s automation can cancel a scheduled text if your prospect replies before it goes out.
Close more deals and win back time with Quo (formerly OpenPhone)
You’ve got the follow-up text templates; now it’s about making them easier to send consistently.
Quo helps you stay responsive without adding more to your plate. Use auto-replies to instantly acknowledge missed calls and texts, schedule messages like appointment reminders or payment reminders, and save your go-to messages as snippets so you’re never starting from scratch. Like the sound of it?
Try Quo free for seven days and see how it can make follow-ups faster, easier, and more consistent.
