New: Quo’s Claude connector
New: Quo’s Claude connector
New: Quo’s Claude connector
Industry:
Home services / Residential cleaning
Founded:
2024
HQ:
Tampa, Florida (second location in Nashville)
Previous provider:
Grasshopper
Jacques Bastien is a serial entrepreneur who cofounded Chery Maids — after his mother's maiden name, and pronounced “Sherry” — with his wife and business partner, Dahcia, in 2024. The Tampa-based residential cleaning company grew out of their Airbnb properties when Jacques realized cleaning was the biggest line item on his P&L.
The challenge
Jacques saw a clear opportunity: a simple, repeatable service business he could systematize and then delegate.
It's a philosophy he arrived at the hard way, having run a marketing agency that said yes to every service until it was six businesses in one. “Nowadays I try to stick to one service that serves one customer and solves one problem,” he says.
He needed a phone system that let him hand off communication around Chery Maids to his team and gave the whole team clear visibility.
Before launching the new business, he tried using Grasshopper. However, he was underwhelmed by the app’s experience, having taught UI and UX design at the college level for 11 years. “Design-wise, they didn't do it for me,” he says.
He started searching for something better that could scale with his team as they grow and expand to serve multiple cities. With two team members in Colombia, additional support in the Philippines, and Jacques himself often on the road, the solution he chose had to work seamlessly across countries and time zones.
Jacques Bastien
Cofounder
The solution
Quo caught Jacques's eye on design alone, but it was the features that sealed the deal.
“The first experience, I was like, this is it,” he says. “Literally, the same night I ported my number over and haven't looked back ever since.”
Chery Maids has two Quo numbers for each market, one for customers and one for communicating with cleaners and handling internal matters. Team members in the US, Colombia, and the Philippines share the same inbox. Any colleague anywhere can pick up a conversation and continue it — all without Jacques needing to handle anything. He has a rule: no Chery Maids customer should ever be able to tell they're speaking to someone new.
Jacques also relies on Quo's built-in contact properties so anyone can tag a lead as “booked” or “not interested” without leaving the platform. Those updates sync to the team's primary CRM in Airtable via webhooks, and the data flows both ways.
Roughly 95% of Chery Maids' customer interactions happen via text. The team uses Quo's snippets for speed and sends payment links rather than taking credit cards over the phone. And incoming leads get an automated first message within a minute or two of reaching out on their website, followed by up to three more follow-ups if the team doesn’t hear back.
With Quo, Jacques easily added additional phone numbers to support a new location in Nashville. “I click a few buttons and the next thing you know, I have two more phone numbers,” Jacques says.
As Jacques expanded, he also rebuilt the entire backend, rethinking how leads were routed and which phone number they received communication from using Quo webhooks and Airtable. Now the system can handle scaling to dozens more markets, not just two.
Following up with leads is also simple for Jacques and his team. An AI agent reads the CRM each morning, composes personalized follow-up messages based on conversation history, and posts them to a Slack channel for team approval. At 2 p.m., everything approved automatically goes out through Quo. Jacques describes the results as second-chance opportunities: “Clients that were potentially lost, no longer are.”
The impact
Jacques describes his involvement with Chery Maids as seasonal — just how he likes it. He goes deep when a business needs building, then steps back. His team handles customer conversations and most internal communication with cleaners.
Before, manual follow-up took two hours a day. Across two markets, automating follow-ups gives the team 20 hours back each week. That translates to one less hire per market, because a team member who would have been chasing follow-ups can now coordinate cleans and bookings instead. “It shows up directly in the net profit of the business,” Jacques says.
About 80% of Chery Maids' customer acquisition is now automated. Jacques thinks they can push that to 95%.
His advice to business owners still weighing their options is characteristically direct.
“I am a very type A researcher; I only want the best, but once I find it, I don't steer,” Jacques says. “I've probably done some of the work for you. And I can tell you there's nothing else that's better. As a small business owner who lacks time, I'm telling you, just go with Quo.”
Chery Maids is targeting five markets by year-end. Jacques has never been to Tennessee, home to his second market. “Same team,” he says. “Same system. Same language. Same everything.”
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