📣 OpenPhone is now Quo and we’ve raised $105M to fuel what’s next
OpenPhone is now Quo and we've raised $105M to fuel what's next
OpenPhone is now Quo
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Industry:
Legal
Founded:
2011
HQ:
White Plains, NY
Previous provider:
Google Voice
Hannon De Palma is a law firm that specializes in divorce law, matrimonial and family matters. Founded by Sherene De Palma, a veteran attorney with 25+ years of experience, the firm helps its clients navigate through tricky legal proceedings. It also helps clients with creating their next chapter.
Christopher Sands joined the Hannon De Palma team in 2015. After leading their digital marketing efforts, he became CEO to expand their operations across the US.Â
Quo integrations used:
The challenge
One of Hannon De Palma’s commitments to its clients is to be available to them whenever they need assistance. With their previous phone system, Google Voice, this was a challenge.
Every time their salesperson was sick or on vacation, Chris’s team had to log into her Google Voice account to access client conversations. This required getting in touch with her to get an authentication code. Since Google Voice doesn’t have shared numbers, it was harder for Chris’s team to be on the same page.Â
Google Voice's lack of integrations made things worse. Calls and texts lived in a silo, completely disconnected from the firm's other tools. This meant there was no way to build automations that could convert interested leads into warm prospects.Â
"When somebody contacts our law firm after hours—or even during business hours—we wanted to send them a text message right away letting them know we got their message," Chris says. "You can't do that through many phone systems."
As a programmer by training, Chris felt there had to be a better way. That’s when he started searching for a modern business phone system.Â
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Christopher Sands,
CEO
The solution
When Chris found Quo, formerly OpenPhone, he knew he'd found the right solution. What caught his eye was Quo's integrations.
Chris uses Quo's Make integration to automatically text website leads the moment they reach out — no more missed opportunities while the team is in court or on calls.
"The native Quo integration inside Make has been one of our biggest wins this year," Chris says.
See how Chris uses the Make automation →
But automation was just the beginning. With shared inboxes, Chris's entire team now has visibility into client communications. After an initial intake with a new client, the sales team can review what was discussed and tailor their pitch accordingly.Â
With shared inboxes, attorneys, paralegals, and leadership can all stay looped in on active cases. Quo’s MMS messaging feature allows clients to share case documentation with Hannon De Palma attorneys right from their phone.Â
"If an attorney, a paralegal, the CEO, and somebody else all want to get involved in a case, we can all see what's going on and text files back and forth, getting people prepared for court," Chris says.
What made Quo even better? AI call transcripts. Calls with the New Client team are recorded and transcribed with client consent, which means salespeople can focus fully on their conversations and really connect with the person they’re talking to.
"Before, salespeople had to listen, sell, empathize, and take notes simultaneously. We even bought them quiet keyboards," Chris says. "Notes were frequently incomplete or inaccurate, which caused friction during handoff to attorneys and forced new clients to repeat their story.”
The results speak for themselves. Handoff friction has been eliminated. Salesperson training used to take days. Now it takes hours because sales reps don’t require note-taking training. The best part: clients don’t have to repeat themselves and only need to share their information once with the team.Â
The impact
The biggest measurable impact has been speed to lead. Before Quo, a lead who called Friday night might not speak to an intake person until Monday morning. Now, Hannon De Palma routes calls to an external call center to handle inquiries and book appointments for their team. It's reduced their response times from 24–72 hours to just 2–5 minutes, over 90% on average.Â
With Sona, Chris can run marketing experiments that he wasn’t able to before. “We're planning a dedicated experiment: running ads directly to a Sona-powered line and being upfront in the ad copy that it's an AI-powered 24/7 hotline,” says Chris.
“If that works, we want to extend it so prospects can provide case details to a Sona custom agent before their sales call — essentially pre-qualifying leads and giving our salespeople better information going in.”Â
With Quo as the backbone of their communications, Hannon De Palma is now set to scale. The firm's goal is to expand to five states in five years — and Quo makes that possible.
"Now we're completely virtual, so our growth plan is to go into a state, take our existing infrastructure and technology stack, and map it into that new state," Chris says. "How Quo helps us with that is we can just add a new phone number with that area code, and we're up—we're literally up and running tomorrow."
Quo has become the center of Hannon De Palma’s ability to manage client relationships efficiently.
"I can't even imagine what kind of workflows we'd have without Quo," he says. "It'd probably be doing 10% of the efficiency that we're doing now."
Check out how Chris and the rest of the Hannon De Palma team use Quo ->
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