How to get a specific phone number for your business

Maybe you’re trying to build a local presence in a new city. Or you want a toll-free number that sounds more professional. Or maybe there’s a specific business phone number you’ve had your eye on — one that just feels right for you.

Getting a specific number matters more than ever. According to a 2024 TransUnion survey, 80% of consumers say phone calls are important for communicating with businesses, yet that same share won’t pick up if they don’t recognize the number.

Read on to learn about the different types of phone numbers to choose from and how to check if a number is available with our phone number availability checker tool. You’ll also find how to pick the perfect number for your business needs. Plus, five of the best Voice over Internet Protocol, or VoIP, service providers to pick your own number from.

How to get a specific phone number with Quo

Not sure if the number you want is available for your business? With Quo, formerly OpenPhone, you don’t have to guess — you can search our available local US, Canadian, and toll-free numbers in the look-up tool. You can also port existing numbers for free, so you don’t have to worry about confusing your customers.

Here’s how to get your desired number with Quo:

1. Create your account. Sign up with Quo and get a free seven-day trial to test everything out.
2. Choose your number. During signup, select your city or area code in the US or Canada to pick your phone number or choose a North American toll-free number. Our phone picker tool is easy to use and lets you check if specific US, Canadian, and toll-free numbers are available.

3. Verify your account. Confirm your details with an existing phone number and a credit card. You won’t be charged until your trial expires, and we’ll even send a heads up to the email address you signed up with. 

💡 Pro tip: Configure your caller ID or CNAM so clients recognize your number on outbound calls.

The different types of phone numbers 

There are three different types of phone numbers for businesses:

1. Local numbers

Local numbers build trust with customers in specific geographic areas by showing a familiar area code when you call. 

What they are: 10-digit telephone numbers associated with a specific location. For example, if your business serves customers in New York, you can choose a number with a local area code specific to that location, like 917 or 347. 

Key advantage: You don’t need to live in a specific location to purchase a number with a desirable area code. Even if you’re in North Dakota, you can buy a number with a Chicago area code.

Cost: Local numbers are usually the most cost-effective number, depending on your VoIP provider. Expect to pay $5 to $15 per number per month. 

💡 Pro tip: Some area codes carry more business credibility than others. Legacy metro codes like 212 for Manhattan, 310 for Los Angeles, 415 for San Francisco, and 312 for Chicago signal established presence. Newer overlay codes like 929 for NYC or 747 for LA may carry less prestige even though customers will still recognize them as local numbers.

2. Toll-free numbers

Toll-free numbers make your business look established and make it free for customers to call from anywhere in the US or Canada.

What they are: Unlike local phone numbers, toll-free numbers bill the business, not the caller, for calls. They typically begin with three-digit prefixes like 800 and 833.

Key advantage: Toll-free numbers are ideal if you serve customers across the US or Canada and want to project a larger business presence. Keep in mind toll-free numbers don’t reliably work for international callers — and when they do connect, the caller still pays.

Cost: You can expect to pay $5-$40+ per toll-free number per month, depending on your service provider. 

💡 Pro tip: Incoming calls can look like spam to some customers, so you may want a local phone number in addition to a toll-free one. Learn more in our guide: Local vs toll-free number

3. Vanity numbers

Vanity phone numbers turn your number into a marketing tool by spelling out a phrase customers will remember. 

What they are: Vanity numbers function like toll-free numbers, where the owner of the number typically pays for the call. However, the last few digits also spell out a word or phrase, like 1-800-FLOWERS or 1-800-GO-FEDEX.

Key advantage: Vanity numbers are ideal if you want your phone number to represent the product or service you offer. They’re also a great way for customers to remember your message — it’s hard to forget something like 1-800-CONTACTS, for example. 

The approach works across industries: 1-800-GOT-JUNK built much of its brand recognition around its number, lawyers and personal injury firms frequently use numbers like 1-800-CAR-WRECK to attract clients right when they need help, and agencies like 1-800-HOLIDAY make it easy for travelers to book without searching for a number.

Cost: You can expect to pay between $5 and $100+ per month for vanity numbers, which can be pricey for a small business budget. Some of the most memorable premium numbers can cost tens of thousands of dollars.

How to choose a specific phone number for your business

Getting to choose a phone number? Nice. Navigating the whole process by yourself? Not so nice. So here’s a four-step process for narrowing down your options:

1. Identify the goals for your phone number

The first step is deciding what you want to accomplish with your phone number. 

You may want to ask the following questions:

• Do you want to establish a local presence? Build trust by using local numbers since customers are more likely to recognize a familiar area code. 
• Do you want to build a national presence or credibility? Consider a toll-free number provider. 
• Do you want callers to remember your number? Purchase a vanity number that speaks for your business. With VoIP providers like Quo, you won’t have to pay for inbound or outbound minutes.

2. Avoid numbers you can’t port or keep long-term

Not every phone number is future-proof. FCC and CRTC rules require providers to support number porting within a few days — typically 5-10 business days for most transfers, though complex situations can take longer. But some providers don’t make it easy — and you could lose your number if you decide to switch services or carriers later. This includes switching between VoIP and mobile.

For example, some providers like Google Voice only port in mobile numbers, not landlines or VoIP numbers. Alternatively, according to the CRTC, you might need to get a new phone number if you transfer from VoIP to mobile or vice versa. The FCC also states you may not be able to keep your number when switching providers if you’re moving to a new geographic area. 

This can become a real problem if customers have already gotten used to a specific number and you later discover you can’t take it with you.

Before picking a number — especially from a marketplace or third-party seller — check the provider’s porting policy and any restrictions tied to the number type. You want a number you fully “own,” not one tied to a single platform or service.

3. Make your phone number memorable 

Memorable phone numbers are easier for customers to recall since they usually share a pattern of similar digits — like 777 or 111 — or words. Thinking about a vanity number? Consider words that stand out to customers in your marketing and advertising and that are relevant to your business.

You’re not necessarily limited to seven digits, but any number after seven will be just for branding purposes. Take 1-800-PROGRESSIVE, for example: there are more than seven letters in the phrase, but just 10 digits in the actual number, like 1-800-776-4737.

4. Use a provider that scales with your business

Picking a business phone number is a long-term decision. And as your team grows or your business shifts, the provider you choose should still work for you. So pick one that can support your needs over time.

For example, a scalable provider offers:

• Access to shared numbers and a unified inbox makes it easy for multiple team members to handle calls and texts so you’re covered as your team grows or schedules change. 
• Service and coverage across the US and Canada ensure you can serve customers wherever they are — or wherever your business expands — without switching providers later.
• Transparent plans and pricing that let you upgrade and downgrade as your business evolves. You should be able to access newer features when you need them and scale back if you’re not using them.
• Additional phone numbers are available to buy as your business grows. You should have the option to purchase local and toll-free numbers.

If you’re looking to get a virtual number, here are five VoIP providers to consider that let businesses choose a specific number.

5 virtual phone solutions that offer specific phone numbers

As mentioned, picking the type of number you want is the first step in getting a specific phone number. You also need to choose a VoIP provider to host your number and provide business features.

Here’s a breakdown of several VoIP number providers that can host the specific phone number you choose:

Provider	Starting price	Best for	Unlimited calling to US & Canada	SMS/MMS to US & Canada	Shared phone numbers	Additional phone numbers
Quo	$15 per user per month	Small and growing teams that want to stay aligned on conversations	✓	✓	✓	$5 per number per month
RingCentral	$20 per user per month	Teams that need to connect desk phones	✓	25 messages per user per month	✓	$4.99 per number per month
Grasshopper	$14 per account per month	Growing teams needing multi-digit extensions	✓	Local numbers only	X	$9 per number per month
JustCall	$29 per user per month	Contact centers scaling support	✓	500 segments per user per month	✓	Starts at $6 per number per month
Google Voice	$10 per month for individual plan	Solopreneurs using Google Workspace	Unlimited calls to Canada from the US only	US customers only	Requires upgrade for ring groups only	X

1. Quo: Best for small businesses and growing teams 

Pros

• One free local, toll-free, or vanity number per user is included
• Unlimited calls in the US and Canada
• Shared phone numbers
• Auto-attendant functions, or IVR, for inbound calls
• AI features, like a voice agent
• Integrations with 8,000+ apps, including Zapier and HubSpot

Cons

• No verification through two-factor authentication*

*Nearly all virtual phone numbers share this problem. For safety reasons, companies like Facebook, Uber, and Google rarely let you authenticate accounts through a virtual phone number.

Quo is a modern business phone system that helps entrepreneurs and growing teams serve their customers better. On every Quo plan, each user gets one free local — US or Canadian — or toll-free number. You also get free calling and texting to the US and Canada. 

Need an additional number? Easily add one to your account for $5 per number per month. And if you want to text or call internationally, just add credits to your account, and you’re good to go. 

Prefer ‌team members to split responsibility for incoming calls? Assign them to a shared phone number. Everyone sees the same call and message history in one shared inbox, so team members can step in to reply if someone else is busy. And yes, they can all use the same number across multiple devices.

If you have a number you want to keep, you can port it into Quo for free. It’s all done through the app with step-by-step guidance, and all you have to do to start is fill out a two-minute form from your workspace.

If you’re scaling and need to do more with less, you can tap into Quo’s AI features. Adopting this technology is a smart move for growing businesses. Gartner predicts conversational AI will reduce agent labor costs by $80 billion by 2026.

Keep accurate records of calls with AI transcripts and summaries, automatically surface customer insights with AI call tags, and take calls 24/7 with Sona, Quo’s AI agent. Sona can answer calls whenever you can’t, respond to common questions, and take customer messages so you can follow up when you’re free — no caller left behind.

With reliable uptime as per our server status page, you’ll know your phone number is in good hands. See why thousands of businesses choose Quo. Sign up for a free seven-day trial and get a local, toll-free, or vanity number today.

Key features of Quo

• Free calling and texting to the US and Canada
• Call recordings and voicemail transcriptions
• Texting automations like snippets, auto-replies, and scheduled messages
• Additional phone numbers for $5 per number per month
• Integrations with Gmail, Slack, Zapier, HubSpot, Make, and more
• AI agent, Sona

Quo pricing

Quo’s pricing gives you three different plans to choose from:

• Starter: $15 per user per month for one free local or toll-free number per user, shared phone numbers, voicemail transcriptions, unlimited calls and texts in the US and Canada, Sona, and more
• Business: $23 per user per month for CRM integrations like Salesforce and HubSpot, call transferring, auto-attendant, or IVR, analytics, and more
• Scale: $35 per user per month for AI call tags, dedicated onboarding, inbound phone support, and priority chat and email support

2. RingCentral: Best for desk phone rentals

Pros

• Unlimited calls to the US and Canada
• Limited internal collaboration tools, like document sharing and team messaging
• Offers video conferencing with an upgrade
• Desk phone rentals

Cons

• Texting is limited to 25 texts per month
• 100 toll-free minutes per month limit on the base plan
• CRM integrations require an upgrade
• Call recording requires an upgrade

RingCentral is one of the oldest VoIP services on the market. It’s also compatible with desk phones and PBX phone systems, which is good for companies that still use on-premises hardware. You can rent desk phones with a multi-year contract or connect devices you already own. If you’re a business with a tech stack, you can integrate with apps like Slack, Google Workspace, and Microsoft Teams.

Unfortunately, RingCentral imposes several limitations that might force you to upgrade before you’re ready. For example:

• On the base plan, you can only send up to 25 text segments per user per month, which is quite limiting for a growing business. The mid-tier plan only offers 100 segments per user per month, while the Ultra plan scales to just 200. 
• All saved files, including call recordings, are deleted after 90 days. And you can only store up to 5,000 messages unless you upgrade to the most expensive plan for unlimited storage, at $35 per user per month.
• The base plan offers just 100 toll-free minutes per account. This means everyone on your plan will use these pooled toll-free minutes, and once they’re gone, you’ll pay 3.9 cents per minute.

Not a fan of unnecessary limits? You might want to consider some RingCentral alternatives.

Key features of RingCentral

• Unlimited domestic calling
• Local and toll-free numbers
• Visual voicemail
• IVR
• On-demand call recording, with limited storage

RingCentral pricing

RingCentral’s pricing differs based on the number of users you have. For teams of between one and five users, you have three options: 

• Core: $20 per user per month for 100 toll-free minutes per account, unlimited calls in the US and Canada, local and toll-free numbers, incoming caller ID, and 25 text segments per user per month
• Advanced: $25 per user per month for 1,000 toll-free minutes per account, 100 text segments per user per month, CRM integrations with Salesforce and Zendesk, internet fax, and automatic call recording
• Ultra: $35 per user per month for 10,000 toll-free minutes per account, 200 text segments per user per month, unlimited storage, and device analytics and alerts

3. Grasshopper: Best for phone number extensions

Pros

• Unlimited calling to the US and Canada
• Desktop and mobile app

Cons

• No native integrations
• No international text messaging
• Expensive international calling
• No call summaries

Grasshopper offers unlimited calling to the US and Canada. On the highest-tier plan, you also get unlimited extensions that let you forward incoming calls to another phone number. On the mid-tier plan, each extension costs $3. Extensions aren’t available on the base plan.

Grasshopper wasn’t designed for team collaboration — and it shows. For example, you can’t send internal messages, making it difficult for reps to collaborate on fixing customer issues. And since you can’t integrate Grasshopper with your other apps, you’ll risk out-of-sync data across your tools.

If you need to make many international calls, Grasshopper might not be for you. Here’s why:

• You can’t enable international calling for accounts under 60 days old. 
• Grasshopper requires a deposit of $500 to activate international calling.
• Alaska and Hawaii count as international locations, which can upset customers and incur unnecessary costs for you.

Additional numbers cost an extra $9 per month, which could get pricey if you want everyone on your plan to have their own number.

If you’re a solopreneur looking for a basic business number, Grasshopper might have what you need. But if you’re a growing small business with multiple team members, you might want to look into some Grasshopper alternatives.

Key features of Grasshopper

• Local and toll-free numbers
• Phone number extensions, additional extensions are $3 per month each and require an upgrade
• Business texting
• 24/7 customer support
• Auto-replies
• Call recording with an upgrade
• Mobile and desktop apps
• Call transfers with an upgrade

Grasshopper pricing

Grasshopper’s pricing offers three different plans:

• True Solo: $14 per month for one user, one phone number, and one extension
• Solo Plus: $25 per month for unlimited users, one phone number, three extensions, call recording, IVR, and simultaneous ring
• Small Business: $55 per month for unlimited users, four phone numbers, and unlimited extensions

*Additional numbers cost $9 per month.

4. JustCall: Best for contact centers

Pros

• Schedule text messages
• Bulk texting is available
• WhatsApp inbox

Cons

• No free toll-free minutes
• Limited texting, 500 per user per month on the base plan
• Only two numbers are included per account
• Minimum license requirements

JustCall is a business communication platform that offers phone and chat features for customer service teams. Companies can connect with customers through channels like SMS and WhatsApp. It also works on Windows, Mac, iOS, and Android, which is useful if your team members use different devices and operating systems.

But there are some limitations to be aware of. The pricing page can be a bit tricky, but while you get unlimited outbound calls within your region, inbound calls on certain routes cost over $0.02 per minute.

You also don’t get free toll-free calls and will be charged for shared service numbers, call forwards, and calls routed through JustCall’s Sales Dialer. The little things can add up.

Finally, you can’t send more than 500 segments per user per month on the base plan, which may cause issues if you send a lot of customer texts.

Don’t want restrictions on calls, texts, and number types? You’ll want to consider a JustCall alternative.

Key features of JustCall 

• Local number in 70+ countries
• Toll-free numbers 
• Limited SMS segments
• SMS scheduling
• Call forwarding
• CRM and data integrations
• AI coaching with an upgrade
• Call and SMS analytics

JustCall pricing 

JustCall’s pricing provides four different plans that you can choose from:

• Team: $29 per user per month for access to local phone numbers, unlimited calling, 500 text segments per user, WhatsApp inbox, call transcription, analytics, two-user minimum
• Pro: $49 per user per month for 1,000 text messages per user, queue callback, intelligent call routing, Salesforce CTI integration, and advanced analytics
• Pro Plus: $89 per user per month for advanced coaching features, SMS copilot, call tags, power dialer, and sentiment analysis
• Business: Custom price for a dedicated phone support line, personalized onboarding, HIPAA compliance, and unlimited SMS and calling

5. Google Voice: Best for Google Workspace users

Pros

• Free VoIP calls to the US and Canada
• Integrates with other Google apps
• Comes with a local number

Cons

• No toll-free numbers, even if you already own them
• Texting is available in the US only
• No desktop app
• No integrations outside of Google Workspace
• $20 fee to port in numbers on free plan
• Requires a Google Workspace subscription

Google Voice for Business is a popular business VoIP app, suited for Google Workspace users. Google Voice offers free calls to the US and Canada for US users, along with unlimited texting in the US. 

But beyond features like voicemail transcriptions and call forwarding, the offering is pretty bare-bones.

If you’re looking to automate repetitive tasks or give your team more context, you won’t be able to integrate Google Voice with any software except other Google apps. Plus, if you want a plan with more than one user, you’ll need a Google Workspace subscription. Plans start at $7 per user per month.

Google Voice also lacks time-saving texting features like auto-replies, which means you can’t instantly respond to customers when you’re unavailable.

Finally, Google Voice doesn’t offer toll-free VoIP numbers. You can’t port over toll-free numbers or any number besides mobile numbers.

If toll-free numbers are critical for your business, you’ll want to consider a Google Voice alternative.

Key features of Google Voice

• Local phone numbers for the US and Canada
• Free unlimited calling to the US
• Free unlimited calling to Canada for US customers only
• Free texting to US numbers for US customers only
• Google Calendar and Google Meet integrations
• Business call recordings with an upgrade
• Ring groups with an upgrade
• Phone menus with an upgrade
• Mobile apps for iOS and Android
• Call forwarding

Google Voice pricing

Google Voice’s pricing provides four different plans for you to pick from: 

• Starter with voice only: $10 per user per month for one user, free calls in the US and Canada, and access to mobile and web apps
• Starter: $10 per user per month* for calls to the US and Canada, voicemail transcriptions, and integrations with Google Workspace

• Standard: $20 per user per month* to unlock on-demand call recordings, ring groups, and phone menus
• Premier: $30 per user per month* to unlock automatic call recordings and advanced reporting

*Plans require a Google Workspace subscription, which costs $7 per user per month.

Key features to look for in a business phone system

After going through dozens of business phone providers, here are the must-have features we think you should look for:

1. Call management: To handle call volume efficiently, look for features like phone menus, automated call routing, call forwarding, caller ID, ring groups, and shared numbers. 
2. Automations: Save time with advanced features like auto-reply text messages, scheduled texts, and AI call summaries and transcripts. 
3. Integrations: Your phone system should integrate with tools like your CRM to automatically sync data where you need it. This helps your team work with full visibility. 
4. Scalability: It should be easy to add team members and numbers as your business grows. The platform should also be intuitive to use so your team can get onboarded quickly. 
5. AI capabilities: Look for AI voice agents to help you never miss a call and AI contact suggestions to stay organized. 

You can get all of these features and more on Quo, which has transparent pricing starting at $15 per user per month. 

Quo: The best way to get a specific phone number for your business

The provider you choose matters just as much as the number itself. What good is the perfect number if your phone system can’t deliver professional service? The right provider should give you all the business features you need to serve your customers, not enforce unnecessary limits on calling and texting, and scale with you. 

That’s why thousands of small business owners pick Quo as their phone number provider. We make it easy to purchase the best number for your business, including local, toll-free, and vanity numbers, so you can build better relationships with your customers.

Try Quo free for seven days and see if it’s the right fit for you.

Frequently asked questions about getting specific phone numbers